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The Town that Sibling Rivalry Built, and Divided | Business| Economy and finance news from a German perspective | DW | 03.07.2006
![German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers](https://pbs.twimg.com/media/ECQjGJgXsAEPI6v.jpg)
German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit
![German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers](https://pbs.twimg.com/media/ECQjGG7XYAAGsss.jpg)