![UPPERCASE or lowercase? The way brands write their names sends a subtle message to consumers | University of Toronto UPPERCASE or lowercase? The way brands write their names sends a subtle message to consumers | University of Toronto](https://www.utoronto.ca/sites/default/files/iStock-458126133.jpg)
UPPERCASE or lowercase? The way brands write their names sends a subtle message to consumers | University of Toronto
![There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2022/05/NINTCHDBPICT000234284303.jpg)
There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun
![There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2022/05/AS_ADIDAS_COMP.jpg)
There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun
![adidas Performance DURAMO 10 EL K Pink - Free delivery | Spartoo NET ! - Shoes Running-shoes Child USD/$49.00 adidas Performance DURAMO 10 EL K Pink - Free delivery | Spartoo NET ! - Shoes Running-shoes Child USD/$49.00](https://photos6.spartoo.net/photos/216/21644924/21644924_500_A.jpg)
adidas Performance DURAMO 10 EL K Pink - Free delivery | Spartoo NET ! - Shoes Running-shoes Child USD/$49.00
![There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun There's a reason the Adidas logo isn't capitalized - and when you know why it makes perfect sense | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2022/05/NINTCHDBPICT000600355907.jpg)