Kontrapunkt - Crouching tiger, hidden brand power. Here's the ASICS Tiger typeface in action. We designed the typeface in collaboration with Bruce Mau Design who are behind the new brand identity. Read
![Our ASICS Tiger work has been published in the book WIN OUT: The Best of Sports Graphic Design and Branding. — Bruce Mau Design Our ASICS Tiger work has been published in the book WIN OUT: The Best of Sports Graphic Design and Branding. — Bruce Mau Design](https://brucemaudesign.imgix.net/media/pages/news/our-work-with-asics-tiger-has-been-published-in-the-book-win-out-the-best-of-sports-graphic-design-and-branding/6421377404-1583952192/wo1.jpg?)
Our ASICS Tiger work has been published in the book WIN OUT: The Best of Sports Graphic Design and Branding. — Bruce Mau Design
![Bruce Mau Design develops brand identity for iconic Japanese brand ASICS Tiger | Creative Boom - created via https://pin… | Bruce mau design, Brand identity, Design Bruce Mau Design develops brand identity for iconic Japanese brand ASICS Tiger | Creative Boom - created via https://pin… | Bruce mau design, Brand identity, Design](https://i.pinimg.com/736x/87/60/94/876094d845b85a83858d24b65cf981ee--bruce-mau-asics.jpg)