History of advertising - Wikipedia
PDF) Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan
The Ancient History of Advertising: Insights and Implications for Practitioners | the Journal of Advertising Research
PDF) Television Advertising Effectiveness: A Cognitive Recall Mechanism
What Do We Know About Social-Media Marketing? | the Journal of Advertising Research
Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity
PDF) Advertising Effectiveness and Influence of Consumer Buying Decision of LED Television
Advertising strategy and effective advertising: comparing the USA and Australia
PDF) Effectiveness of TV Advertising when Targeting Generations Y and X
PDF) Effectiveness of advertising formats in television
PDF) How Effective is Creativity? Emotive Content in TV Advertising Does Not Increase Attention
Evaluating the effectiveness of TV advertisement and analyzing its influence on attraction of saving deposit accounts of Ansar B
Evaluating The Effect of YouTube Advertising towards Young Customers' Purchase Intention
Frontiers | TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory | Psychology
TV advertising is more effective than ever | Thinkbox
PDF) Effectiveness of advertising formats in television
PDF) Effect of Advertisement on Consumer Behavior | Kushagra Pal - Academia.edu
PDF) A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUMER DURABLE GOODS IN TIRUCHIRAPPALLI DISTRICT
The effects of social TV on television advertising effectiveness: Journal of Marketing Communications: Vol 23, No 1
Influence of Television Advertising in Acquiring Cosmetics with Speci…
The Impact of Advertising Attitudes on the Intensity of TV Ads Avoiding Behavior
Full article: Expanding the Agenda of Research on Product Placement: A Commercial Intertext
PDF) Amazon: Effectiveness of television advertisements
Full article: Old meets new: how researchers can use existing knowledge to explain advertising in new media
PDF) Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
Elizaveta Zaitceva The fight for customers' attention: YouTube as an advertising platform
Full article: Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
Impact of Media Context On Advertising Memory | the Journal of Advertising Research
