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Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr
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Horst Dassler, Adidas, and the Commercialization of Sport Case Solution and Analysis, HBS Case Study Solution & Harvard Case Analysis
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Horst Dassler (right), Adidas, receives the golden medal for services in advertising from the President of the Bayerischer Werbefachverband (BWF) Peter Roth Stock Photo - Alamy
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